In 2009 Melbourne Zoo initiated the Don't Palm Us Off campaign to help save the orang-utan from extinction. Through this campaign, Melbourne Zoo are educating and encouraging the public to take action to have legislation changed and make informed choices about the products they purchase.
Orang-utans in South-east Asia are facing rapid extinction due to the unsustainable production of palm oil. The orang-utans' rainforest habitat is being destroyed in order to make way for palm oil plantations. It is feared that the orang-utan could become extinct within the next 20 years.
Further information:
Zoos Victoria: Don't Palm Us Off campaign