Outside the Zoo walls: gorilla
Zoos Victoria has partnered with the Jane Goodall Institute to develop a project entitled They’re Calling on You, to help save the critically endangered gorilla.
They’re Calling on You is designed to raise awareness about the connection between increasing mobile phone production and the demise of gorillas in the wild. The illegal mining of coltan, a metallic ore used in mobile phones, is leading to habitat destruction and a rapid decline in gorillas in the Congo River Basin.
As well as raising awareness, They’re Calling on You, gives people the opportunity to recycle their mobile phones to reduce the need for coltan mining. Over 200 schools and organisations participate in the program. The funds raised from the project go towards a range of primate conservation projects.