Jessica’s Bridal Fashions
The 1947 edition of When a Girl Marries described the wedding as "Greatest Day" in a woman’s life, and for Australian society at this time, marriage was a viewed key social milestone.
From the early 1940s through to the closure of the business in 1966, one of the most publicised sections of Stone’s was the Bridal Salon. Advertisements for “Stone’s present…Jessica’s Bridal Fashions” invited clients to “call and see ‘Jessica’ and discuss any details of dress or etiquette.”
Jessica offered a personal service to prospective brides, advising on “all trousseau problems and [assisting to] plan the perfect Wedding Gown.” In consultation with the bride-to-be, she designed the dress herself and each was completed with a label bearing the words “Your ‘Jessica’ for Luck!” She also included “delightful designs for Bridesmaids, Trainbearers and the Mother-of-the-Bride,” plus “Trousseau Undies, Household Linen and Travel Clothes.”
Jessica’s own wedding to Paul Simon at the Ballarat Synagogue on 10th September 1949 was one of the social events of the season. According to her niece and bridesmaid, Estelle Grinblat (née Stone), “at the time it was one of the biggest weddings ever held in Ballarat…The crowd was so dense that she and I had to be virtually carried over their heads to get inside [and] the police had to be called to manage the crowd.” Jessica wore a full length embroidered wedding dress designed by Mrs. Nicholls of E. Lucas & Co, which was made from imported silk and satin.