Geelong, Victoria, Australia, lithograph by James Northfield
Geelong, Victoria, Australia, lithograph by James Northfield (FW Niven & Co., printers; Victorian Railways, publisher).
c. 1930's, colour lithograph on canvas-lined paper, 100.7 x 63.4cm. Purchased through donations, 2009.
Contact Geelong Gallery.Copyright
James Northfield Heritage Trust.
Born at Inverleigh, near Geelong, and a student of the local Gordon Technical College, Northfield was among the most highly regarded poster designers working in Australia in the early-to-mid 20th century. While receiving a number of commissions throughout his career, it is the travel posters designed in the 1930's to promote various holiday and leisure destinations for which he is best known.
Commissioned by the Victorian Railways to promote Geelong as a holiday destination accessible by train, Northfield’s design features the city’s Eastern Beach - its distinctive landmarks such as the fountain, kiosk and Art Deco stairway are reduced to simplified forms and rendered in vibrant colours. The visual representations of leisurely activities such as swimming and boating are reinforced by the text identifying Geelong as ‘The city with a holiday charm’.