No title (advertising illustration for Dew deodorant) (1940s)
No title (Advertising illustration for Dew deodorant) (1940s)
gelatin silver photograph
35.5 x 27.8 cm
Purchased through The Art Foundation of Victoria with the assistance of The Ian Potter Foundation, Governor, 1989
National Gallery of Victoria
In the post-war years, advertisers quickly realised that the exciting visual impact of the 'modern look' could be harnessed to sell thei products more effectively. Shmith's vibrant, contemporary style of photography was perfect for this.