Culture Victoria

Maffra Sugar Beet Museum

McMahon Drive MAFFRA Visit Website

The Museum is housed primarily in the relocated office and weighbridge of the former Maffra Sugarbeet Factory, with an associated shed containing agricultural machinery. An audio-visual of sugarbeet growing around Maffra is included, as are small exhibitions on European exploration, Aborigines and pre-history. Archives and photographs are held off-site at Maffra Library. An extensive collection of Architectural plans is held.

Our Collection

Objects and documents relating to the cultivation of sugarbeet around Maffra (1896-1848), and the Maffra Sugarbeet factory, plus agriculture in general (esp. dairy farming) and documents and photographs relating to the former Maffra Shire. Photographs include an extensive collection of the works of H.B. Hammond, photographer at Maffra from c.1907 to the 1940s.

What is Significant? The sugar beet collection, the dairy collection, the Hammond and the broader photographic collection, and the Ashton architectural drawings contained within the Sugar Beet Museum, the Robotic Farm Interpretive Centre, and the Maffra Library. This includes the material on display and in storage. How is it Significant? These components of the MDHS collection are of historical significance at a local level and contain some items that may be rare or uncommon. The sugar beet collection has historical significance at a state and possibly even national level. Why is it Significant? The MDHS sub-collections (Hammond photographs and Ashton architectural plans) are historically significant at a local level for their association with individuals who recorded many aspects of the district?s development (1910s to 1940s) and created much of the built environment of the Maffra district (1950s to 1980s). These are complemented by an extensive archival record, including the broader photographic collection, of the district and a relatively comprehensive range of objects to represent the dairy industry history in the local area. The collection contains the only representation of the sugar beet industry to be successfully managed in this country. This is of historical significance at a state level and possibly even national level, is unique, and has the capacity to demonstrate the development and maintenance for over two decades of an entirely new primary industry and method of sugar production in Australia. [Emma Russell, 2009]

Dairy Collection

The Society maintains at Dairy Museum at the Robotic Dairy at Winnindoo in conjunction with the Warren family.