Celebrating its 100th birthday in 2010 is the Museum’s grand centrepiece, its Axminster Jacquard carpet loom. The loom uses a punch card computer, first invented in the 1800s, to produce the Manor House Rug (pictured), a design unique to the Museum. Demonstrations by qualified loomsmen are a highlight of any visit and visitors can purchase their own rug, produced on the century-old loom, from the Museum shop.

The National Wool Museum is situated in an 1872 historic bluestone woolstore in the heart of the Geelong waterfront precinct. The Museum presents the timeless Australian wool story, from sheep farming and wool production through to processing wool into fabric. The Museum combines its permanent Wool Story displays with an exciting annual program of touring and temporary exhibitions, covering everything from dinosaurs to fashion. The annual Scarf Festival event is held every winter and combines a public entry competition, exhibition and a diverse program of craft workshops.